Union Bank

Union Bank (Bank Igud) | Current status* (02.2024): app is still running, and has a rating of 4 stars rating on Google Play.

Bank Igud, (Union Bank of Israel) and their star product: Heshbon Hafuch, wanted to leave a lasting impression on potential clients, and increase user satisfaction. Upon completing our market research, we discovered our target audience is a different demographic than originally assumed. To achieve our goals, we updated Bank Igud’s brand appearance, and worked on optimizing the UI. The memorable fish characters were used as very successful brand ambassadors, and starred in a several adverts. (See below). As the art director of the team, I was a key contributor to the preemptive research, inception and production of the campaign, as well as the UI optimization.

*All work on this project was performed while working for LH media (Leomek HaTodaa). Work has been concluded in 12.2016.