Elena Lipovetsky
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Archaeology TAU

International Archaeology Program, Tel Aviv University.
Optimized application process, launched a result-yielding marketing campaign and re-branded the Institute of Archaeology, designing motion-graphics and merchandise.

Archaeology, Tel Aviv University

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Archaeology Department at TAU | Current status* (02.2024): MA Archaeology Program is still running.

Highlights:
Generated an increase of over 200% in newly enrolled students in the academic year of 2019-2020.
Solely responsible for the optimization of the application process and official site renovation.

After redefining our target audience and optimizing our CRM, I launched a marketing campaign that would cater to our potential future students, producing motion graphics and writing new promotional content, including several articles for HaAretz newspaper (focusing on Azekah and Ramat Rahel excavations).

Worked closely with the developers’ team during the optimization of the application process. Re-branded the Institute of Archaeology, implementing the new designs in both digital media and merchandise.

Experimentation:
Created a lo-fi prototype for a bibliography app, to be used at the department’s library. For more details see Bib.
The app hasn’t been implemented and remains an ongoing private project.

*All work mentioned above was performed while working for the Archaeology Department at Tel Aviv University.
Work has been concluded in 09.2019.